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Digital Marketing Strategy For School And Colleges

Digital marketing is a way to promote your business or brand digitally through social media, emails, search engine etc. In this world of technological advancement, digital media is used by everyone for their own purposes. Here are the Digital Marketing Strategy For School And Colleges.

Internet is the source for finding information, entertainment and for educational purposes. Digital Marketing is a medium, which is a huge advantage for people who need to promote their business or brand. It is cost effective and has a high Return on Investment (ROI) if you know your target audiences, and their needs. This way, people will get to know what your business actually does.

Importance of Digital Marketing for the Educational Sector

Know your students’ personas

Get to know your personas by taking surveys, polls, and understand the needs of your prospective students. What do they expect from your respective institution? Do you have the necessary needs that meet the student’s expectation?

Students will want to join a notable school/ college, where they teach a wide variety of subjects, extra co-curricular activities, trainings and placement opportunities. Assure them that you will provide huge career opportunities and that is why the past students have joined the institution.

Build a responsive web page

Nowadays students use Smartphone’s than computer. Build a responsive web page which can be easily accessed from any device. Make the web page more user-friendly. Have an attractive landing page. Show your school/ college campus, students/ faculties achievements. Put up a call-to-action button and let them know that you are available anytime to respond to their queries.

Show your institute unique

How unique is your school/ college from others? What are the different training courses you provide? What are the unique facilities that your school/ college has, that can be benefited by the prospective students? What made faculty choose your college and why did past students choose your college? Think of all these questions and produce an attractive content which will be convincing for the students to choose your school/ college.

Build a strong communication

When parents/ students fill out application form on your website, always stay connected to them; respond to their queries quickly. Let them know why they are filling the form and what will you do with the information. Show them that the information is private and secured. Be transparent and explain them everything.

Create the trust among your prospective students to make them feel that choosing your school/ college is the right choice.

Create Content

Feature your school/ college students and faculties achievements. Create the trust among the parents and the prospective students that they can achieve more and have a bright future joining your campus. The campus environment also plays an important part in choosing the college. Show your school/ college campus in all Social Medias, Website, and Ads. Showcase your past students activities.

Their experience, fun, and how much socialized they are. Post videos of your college, explain the courses, departments you have. This helps the prospective students to decide and envision a bright future in your college. Post FAQ’s and the answers which help your audience to understand your college much better

Advantages of Digital Marketing For School And Colleges

  • Students use smart devices than watching television.
  • Digital Marketing is more effective than traditional marketing.
  • It is cost effective, and economical.
  • You can analyze the number of people visiting your page, interests of your prospects, time they are spending on your page, and the traffic being generated.
  • You can re-target the prospective students who have shown interest in your educational institute.
  • It measures the real-time results accurately.
  • It can precisely target your audience.
  • You can manage you ads, target only your audiences and not to unnecessary people.

Case Studies of Digital Marketing Strategies used by School And Colleges

Alverno College

Online Display Ads

Digital Marketing Strategies:

  1. Their motivation to the students ‘Follow your path. Not the crowd.’
  2. Showcased their unique approach for education.
  3. Encouraged individuals in personal and professional development.
  4. Offered various kinds of courses and encouraged women in development.

Skidmore College


Digital Marketing Strategies:

  1. It has a user-friendly website which has clear call to action buttons for students.
  2. They made it easy to find and read content for the readers.
  3. They showcased the university life and different aspects of students’ life.
  4. It was an award-winning marketing campaign as it had a website with modern design and informative elements.
  5. They expressed their view in empowering creativity and knowledge among students which is very necessary in this modern world.

Ready to reach more prospective students?

The goal of your institution is to educate tomorrow’s leaders, but you need to use today’s marketing strategies to attract them. Incorporate these ideas into your existing strategy to increase awareness, engagement, and enrollment in your college or schools.

If you’re ready to start using the Internet to reach more prospective students, Be Digital Mind can help. Contact us today to speak with a strategist!

Find out how Be Digital Mind can create an effective Internet marketing strategy for your website. Contact us