The pandemic year 2020, the most crucial year, when majority of the promotion of businesses through social media has taken a full swing and getting digital has gained traction and become a new normal.
Social media or online platforms, which include, Facebook, Instagram, YouTube, twitter, Pinterest etc., are the most engaging and suitable platforms to promote the business. No matter what type or size of business it is, social media platforms are the most adopted platforms during the year 2020.
But how to promote? The businesses can promote their brand or a product through the following social media strategies:
- Swipe up the followers through hashtag strategy or post short videos or static images on Instagram or Facebook
- Target the audience on Facebook through attractive advertising campaign or graphics
- Post blogs about the business
- Joint relevant communities on Twitter chats, subreddits and Facebook for social listening
- Broadcast about the business through live LinkedIn streaming
- Collaborate with micro social media influencers who align with the product or brand of the business
- Respond to the stories, answer the queries and start conversations through twitter DMs or messenger bots
- Run contests on different social media platforms to increase the engagement and visibility
- Maximise the organic reach and master the social media algorithms
- Gain traction on newer apps
But before choosing any social media platform for promotion, the business should be clear with its objective or goals and the audience to target.
Social media helps to keep the business running by saving a lot of cost, increase the website traffic and engagement with the audience, build awareness about the business, promote the products or services and helps to grow your business.
So, decide your social media goal for 2020 and figure out which of the social media trends will help to promote your business, and tweak your social media strategies accordingly.
